A lot of online focus is on getting found by anybody in the world. However, you may have a business that is targeting a specific audience in a single geographical location. In this case, the general Search Engine Optimization (SEO) rules are a little bit different from normal. Let’s take a look at the strategies you should be aware of for this type of marketing.
Local Search Keywords
First of all, you have to think about keywords, just as you would for Portland SEO. However, you have to make sure that your keywords are localized, meaning that they are things people in your local area look for. Like for me as an example, “website design vancouver, washington” would be the keywords I would use. Generally, adding the name of your local area before or after the keyword helps, but there are also some other terms that may simply be more common in your area.
Local Search Optimization
Once you know which keywords you want to work with, you have to make sure that your website can be found in local searches. Tell all the search engines that you are interested in information that is Geo-specific. You have to make sure you put your phrases in keywords in the right places in order to achieve this. These are your title and meta description. You have to make sure that your title tags are optimized for your local area. Google still uses page and title tags very strongly in their ranking algorithms, particularly for local SEO. Hence, make sure that you use no more than 70 characters in your title tag to mention your keyword and your location. Similarly, with your meta descriptions, you should make sure it is fully optimized. Make sure that the main areas your business works in are included, as well as your phone number. Do remember, however, that you are limited to 165 characters for meta descriptions.
Local Contacts Everywhere
Next, you have to make sure your phone number and local address is mentioned on every page on your website. Add it to your background template so that you don’t forget. The majority of websites will place this information in the footer of their website. This is a great idea, but do make sure that the details are text, not images. This is because the robots of the search engines don’t look at images. Furthermore, mobile users often struggle to see the information and they won’t be able to click on the phone number and call you.
Make Pages Specific to a Location
If you have one website, but specific pages relating to locations, you have to make sure the right page is found in the right place. The best way to do this is to make sure that each page is treated almost as a singular website, so that each page gets optimized for the right Geo-location.
Embed Maps
Last but not least, make sure you use embedded maps on your pages. Simply go to Google Maps, where you can get the relevant HTML code to put on your website. You can even customize your link so it looks right on your website. This is a great way to show off your local presence and make it easy for customers to find you. Plus, embedded maps have the added bonus of improving your website’s user experience, making it more likely for visitors to convert into customers. So take advantage of this simple but effective tool in boosting both your local search ranking and customer engagement. Remember, the key is to make it as easy and convenient as possible for potential customers to find and contact you. So don’t neglect the importance of local search optimization, because it can greatly impact your business’s success in the long run. Keep optimizing and stay ahead of your competition! Happy localizing!
You have now learned some important tips and strategies for optimizing your website for local search. By implementing these techniques, you can greatly improve your chances of being found by potential customers in your area. Remember to always keep your NAP consistent and accurate, create specific location-based pages, and embed maps on your website. Additionally, make sure to regularly check and update your local listings on search engines and directories. By continuously optimizing for local search, you can stay ahead of the competition and attract more customers to your business. So go ahead and put these tips into action, and see the positive impact it can have on your online presence and revenue! Keep growing your local reach and success, one step at a time.
Now if all this sounds a bit difficult you could always contact an SEO Company like us for help or to arrange to have my business do the work for you. We have the expertise and experience to optimize your website for local search and drive more traffic and customers to your business. With our help, you can focus on running your business while we take care of your online presence. So why wait? Contact us today and start reaping the benefits of local search optimization! Let’s work together to bring your business to new heights of success.
